Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6095A7
RGB
96, 149, 167
HSL
195, 29%, 52%
HSB
195, 43%, 65%
CMYK
43, 11, 0, 35
LAB
58, -15, -15
LCH
58, 21, 226
OKLCH
0.64, 0.06, 221
XYZ
23, 27, 41
LUV
58, -25, -20
HWB
195, 38%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.