Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6097BD
RGB
96, 151, 189
HSL
205, 41%, 56%
HSB
205, 49%, 74%
CMYK
49, 20, 0, 26
LAB
60, -11, -26
LCH
60, 28, 247
OKLCH
0.65, 0.08, 240
XYZ
25, 28, 52
LUV
60, -25, -38
HWB
205, 38%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.