Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6097EA
RGB
96, 151, 234
HSL
216, 77%, 65%
HSB
216, 59%, 92%
CMYK
59, 35, 0, 8
LAB
61, 0, -48
LCH
61, 48, 270
OKLCH
0.68, 0.14, 258
XYZ
31, 31, 82
LUV
61, -24, -75
HWB
216, 38%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.