Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6099CA
RGB
96, 153, 202
HSL
208, 50%, 58%
HSB
208, 52%, 79%
CMYK
52, 24, 0, 21
LAB
61, -9, -32
LCH
61, 33, 254
OKLCH
0.66, 0.09, 246
XYZ
27, 30, 60
LUV
61, -26, -47
HWB
208, 38%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.