Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609AC0
RGB
96, 154, 192
HSL
204, 43%, 56%
HSB
204, 50%, 75%
CMYK
50, 20, 0, 25
LAB
61, -12, -26
LCH
61, 28, 246
OKLCH
0.66, 0.08, 239
XYZ
26, 29, 54
LUV
61, -26, -38
HWB
204, 38%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.