Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609BD6
RGB
96, 155, 214
HSL
210, 59%, 61%
HSB
210, 55%, 84%
CMYK
55, 28, 0, 16
LAB
62, -7, -37
LCH
62, 37, 259
OKLCH
0.67, 0.11, 250
XYZ
29, 31, 68
LUV
62, -26, -56
HWB
210, 38%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.