Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609BD8
RGB
96, 155, 216
HSL
211, 61%, 61%
HSB
211, 56%, 85%
CMYK
56, 28, 0, 15
LAB
62, -6, -38
LCH
62, 38, 260
OKLCH
0.67, 0.11, 250
XYZ
29, 31, 69
LUV
62, -26, -57
HWB
211, 38%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.