Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609BEA
RGB
96, 155, 234
HSL
214, 77%, 65%
HSB
214, 59%, 92%
CMYK
59, 34, 0, 8
LAB
63, -2, -46
LCH
63, 46, 268
OKLCH
0.68, 0.13, 256
XYZ
31, 32, 82
LUV
63, -26, -73
HWB
214, 38%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.