Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609BFA
RGB
96, 155, 250
HSL
217, 94%, 68%
HSB
217, 62%, 98%
CMYK
62, 38, 0, 2
LAB
63, 2, -54
LCH
63, 54, 273
OKLCH
0.69, 0.15, 260
XYZ
34, 33, 95
LUV
63, -26, -86
HWB
217, 38%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.