Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609CF6
RGB
96, 156, 246
HSL
216, 89%, 67%
HSB
216, 61%, 96%
CMYK
61, 37, 0, 4
LAB
63, 1, -52
LCH
63, 52, 271
OKLCH
0.69, 0.15, 258
XYZ
33, 33, 92
LUV
63, -26, -82
HWB
216, 38%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.