Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609DBF
RGB
96, 157, 191
HSL
201, 43%, 56%
HSB
201, 50%, 75%
CMYK
50, 18, 0, 25
LAB
62, -13, -24
LCH
62, 28, 241
OKLCH
0.67, 0.08, 234
XYZ
26, 30, 54
LUV
62, -27, -35
HWB
201, 38%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.