Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609DC5
RGB
96, 157, 197
HSL
204, 47%, 57%
HSB
204, 51%, 77%
CMYK
51, 20, 0, 23
LAB
62, -12, -27
LCH
62, 30, 246
OKLCH
0.67, 0.09, 239
XYZ
27, 31, 57
LUV
62, -27, -40
HWB
204, 38%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.