Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609DE5
RGB
96, 157, 229
HSL
212, 72%, 64%
HSB
212, 58%, 90%
CMYK
58, 31, 0, 10
LAB
63, -4, -43
LCH
63, 43, 264
OKLCH
0.69, 0.12, 254
XYZ
31, 32, 79
LUV
63, -27, -67
HWB
212, 38%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.