Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609DF0
RGB
96, 157, 240
HSL
215, 83%, 66%
HSB
215, 60%, 94%
CMYK
60, 35, 0, 6
LAB
63, -1, -48
LCH
63, 48, 268
OKLCH
0.69, 0.14, 257
XYZ
33, 33, 87
LUV
63, -26, -76
HWB
215, 38%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.