Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609EF1
RGB
96, 158, 241
HSL
214, 84%, 66%
HSB
214, 60%, 95%
CMYK
60, 34, 0, 5
LAB
64, -2, -49
LCH
64, 49, 268
OKLCH
0.69, 0.14, 256
XYZ
33, 33, 88
LUV
64, -27, -76
HWB
214, 38%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.