Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609EFC
RGB
96, 158, 252
HSL
216, 96%, 68%
HSB
216, 62%, 99%
CMYK
62, 37, 0, 1
LAB
64, 1, -54
LCH
64, 54, 271
OKLCH
0.70, 0.15, 258
XYZ
35, 34, 97
LUV
64, -27, -85
HWB
216, 38%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.