Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609FDE
RGB
96, 159, 222
HSL
210, 66%, 62%
HSB
210, 57%, 87%
CMYK
57, 28, 0, 13
LAB
63, -7, -39
LCH
63, 39, 260
OKLCH
0.69, 0.11, 250
XYZ
30, 33, 74
LUV
63, -28, -60
HWB
210, 38%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.