Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60AFEB
RGB
96, 175, 235
HSL
206, 78%, 65%
HSB
206, 59%, 92%
CMYK
59, 26, 0, 8
LAB
68, -12, -38
LCH
68, 40, 253
OKLCH
0.73, 0.12, 243
XYZ
35, 39, 84
LUV
68, -33, -58
HWB
206, 38%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.