Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60BAE2
RGB
96, 186, 226
HSL
198, 69%, 63%
HSB
198, 58%, 89%
CMYK
58, 18, 0, 11
LAB
71, -19, -29
LCH
71, 35, 236
OKLCH
0.75, 0.10, 229
XYZ
36, 43, 78
LUV
71, -37, -42
HWB
198, 38%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.