Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60CCF2
RGB
96, 204, 242
HSL
196, 85%, 66%
HSB
196, 60%, 95%
CMYK
60, 16, 0, 5
LAB
77, -24, -29
LCH
77, 37, 230
OKLCH
0.80, 0.11, 224
XYZ
42, 52, 92
LUV
77, -43, -42
HWB
196, 38%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.