Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
612109
RGB
97, 33, 9
HSL
16, 83%, 21%
HSB
16, 91%, 38%
CMYK
0, 66, 91, 62
LAB
23, 29, 30
LCH
23, 41, 46
OKLCH
0.34, 0.10, 39
XYZ
6, 4, 1
LUV
23, 47, 18
HWB
16, 4%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.