Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
612702
RGB
97, 39, 2
HSL
23, 96%, 19%
HSB
23, 98%, 38%
CMYK
0, 60, 98, 62
LAB
24, 26, 34
LCH
24, 42, 53
OKLCH
0.35, 0.10, 47
XYZ
6, 4, 1
LUV
24, 44, 21
HWB
23, 1%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.