Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
612797
RGB
97, 39, 151
HSL
271, 59%, 37%
HSB
271, 74%, 59%
CMYK
36, 74, 0, 41
LAB
29, 43, -51
LCH
29, 67, 310
OKLCH
0.42, 0.17, 303
XYZ
11, 6, 30
LUV
29, 13, -69
HWB
271, 15%, 41%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.