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Russet

#612901

A deep, moderate russet — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.

Meaning

Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.

Applications

Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.

Conversion

HEX
612901
RGB
97, 41, 1
HSL
25, 98%, 19%
HSB
25, 99%, 38%
CMYK
0, 58, 99, 62
LAB
24, 24, 35
LCH
24, 42, 55
OKLCH
0.35, 0.09, 49
XYZ
6, 4, 1
LUV
24, 42, 22
HWB
25, 0%, 62%
Pantone
478 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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