Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
613E70
RGB
97, 62, 112
HSL
282, 29%, 34%
HSB
282, 45%, 44%
CMYK
13, 45, 0, 56
LAB
32, 23, -23
LCH
32, 33, 315
OKLCH
0.43, 0.09, 315
XYZ
10, 7, 16
LUV
32, 14, -33
HWB
282, 24%, 56%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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