Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
613F72
RGB
97, 63, 114
HSL
280, 29%, 35%
HSB
280, 45%, 45%
CMYK
15, 45, 0, 55
LAB
32, 23, -24
LCH
32, 33, 314
OKLCH
0.43, 0.09, 314
XYZ
10, 7, 17
LUV
32, 13, -34
HWB
280, 25%, 55%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.