Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
615A95
RGB
97, 90, 149
HSL
247, 25%, 47%
HSB
247, 40%, 58%
CMYK
35, 40, 0, 42
LAB
41, 14, -32
LCH
41, 35, 294
OKLCH
0.50, 0.09, 288
XYZ
14, 12, 30
LUV
41, 0, -47
HWB
247, 35%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.