Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61799C
RGB
97, 121, 156
HSL
216, 23%, 50%
HSB
216, 38%, 61%
CMYK
38, 22, 0, 39
LAB
50, -2, -22
LCH
50, 22, 265
OKLCH
0.57, 0.06, 258
XYZ
18, 19, 34
LUV
50, -13, -32
HWB
216, 38%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.