Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
617AA0
RGB
97, 122, 160
HSL
216, 25%, 50%
HSB
216, 39%, 63%
CMYK
39, 24, 0, 37
LAB
50, -2, -24
LCH
50, 24, 266
OKLCH
0.57, 0.07, 259
XYZ
18, 19, 36
LUV
50, -13, -34
HWB
216, 38%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.