Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
617D8F
RGB
97, 125, 143
HSL
203, 19%, 47%
HSB
203, 32%, 56%
CMYK
32, 13, 0, 44
LAB
51, -7, -13
LCH
51, 15, 242
OKLCH
0.57, 0.04, 237
XYZ
17, 19, 29
LUV
51, -14, -18
HWB
203, 38%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.