Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
617E90
RGB
97, 126, 144
HSL
203, 20%, 47%
HSB
203, 33%, 56%
CMYK
33, 12, 0, 44
LAB
51, -7, -13
LCH
51, 15, 241
OKLCH
0.58, 0.04, 236
XYZ
17, 19, 29
LUV
51, -15, -18
HWB
203, 38%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.