Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
617EA1
RGB
97, 126, 161
HSL
213, 25%, 51%
HSB
213, 40%, 63%
CMYK
40, 22, 0, 37
LAB
52, -4, -22
LCH
52, 23, 261
OKLCH
0.58, 0.06, 254
XYZ
19, 20, 37
LUV
52, -15, -32
HWB
213, 38%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.