Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61809B
RGB
97, 128, 155
HSL
208, 23%, 49%
HSB
208, 37%, 61%
CMYK
37, 17, 0, 39
LAB
52, -6, -18
LCH
52, 19, 252
OKLCH
0.59, 0.05, 245
XYZ
19, 20, 34
LUV
52, -16, -26
HWB
208, 38%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.