Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61818F
RGB
97, 129, 143
HSL
198, 19%, 47%
HSB
198, 32%, 56%
CMYK
32, 10, 0, 44
LAB
52, -9, -11
LCH
52, 15, 232
OKLCH
0.58, 0.04, 227
XYZ
18, 20, 29
LUV
52, -16, -15
HWB
198, 38%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.