Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61849D
RGB
97, 132, 157
HSL
205, 24%, 50%
HSB
205, 38%, 62%
CMYK
38, 16, 0, 38
LAB
53, -8, -18
LCH
53, 19, 246
OKLCH
0.60, 0.05, 240
XYZ
19, 21, 35
LUV
53, -17, -25
HWB
205, 38%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.