Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
618DD5
RGB
97, 141, 213
HSL
217, 58%, 61%
HSB
217, 54%, 84%
CMYK
54, 34, 0, 16
LAB
58, 1, -42
LCH
58, 42, 271
OKLCH
0.64, 0.12, 260
XYZ
26, 26, 67
LUV
58, -21, -65
HWB
217, 38%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.