Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
618EC0
RGB
97, 142, 192
HSL
212, 43%, 57%
HSB
212, 49%, 75%
CMYK
49, 26, 0, 25
LAB
57, -5, -31
LCH
57, 32, 261
OKLCH
0.63, 0.09, 252
XYZ
24, 26, 54
LUV
57, -21, -47
HWB
212, 38%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.