Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
618ED5
RGB
97, 142, 213
HSL
217, 58%, 61%
HSB
217, 54%, 84%
CMYK
54, 33, 0, 16
LAB
58, 0, -42
LCH
58, 42, 270
OKLCH
0.65, 0.12, 259
XYZ
27, 27, 67
LUV
58, -21, -64
HWB
217, 38%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.