Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
618FB8
RGB
97, 143, 184
HSL
208, 38%, 55%
HSB
208, 47%, 72%
CMYK
47, 22, 0, 28
LAB
57, -8, -27
LCH
57, 28, 254
OKLCH
0.63, 0.08, 246
XYZ
23, 26, 49
LUV
57, -22, -39
HWB
208, 38%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.