Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6197D7
RGB
97, 151, 215
HSL
213, 60%, 61%
HSB
213, 55%, 84%
CMYK
55, 30, 0, 16
LAB
61, -4, -39
LCH
61, 39, 264
OKLCH
0.67, 0.11, 254
XYZ
28, 30, 68
LUV
61, -24, -60
HWB
213, 38%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.