Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61B2EC
RGB
97, 178, 236
HSL
205, 79%, 65%
HSB
205, 59%, 93%
CMYK
59, 25, 0, 7
LAB
69, -13, -37
LCH
69, 39, 251
OKLCH
0.74, 0.12, 242
XYZ
36, 40, 85
LUV
69, -34, -57
HWB
205, 38%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.