Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61B2EF
RGB
97, 178, 239
HSL
206, 82%, 66%
HSB
206, 59%, 94%
CMYK
59, 26, 0, 6
LAB
69, -12, -39
LCH
69, 41, 253
OKLCH
0.74, 0.12, 243
XYZ
36, 41, 88
LUV
69, -34, -59
HWB
206, 38%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.