Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61C4EE
RGB
97, 196, 238
HSL
198, 81%, 66%
HSB
198, 59%, 93%
CMYK
59, 18, 0, 7
LAB
74, -21, -30
LCH
74, 37, 235
OKLCH
0.78, 0.11, 228
XYZ
40, 48, 88
LUV
74, -40, -45
HWB
198, 38%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.