Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
61CEEF
RGB
97, 206, 239
HSL
194, 82%, 66%
HSB
194, 59%, 94%
CMYK
59, 14, 0, 6
LAB
77, -25, -26
LCH
77, 37, 226
OKLCH
0.80, 0.11, 221
XYZ
43, 53, 90
LUV
77, -44, -38
HWB
194, 38%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.