Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
621100
RGB
98, 17, 0
HSL
10, 100%, 19%
HSB
10, 100%, 38%
CMYK
0, 83, 100, 62
LAB
21, 36, 31
LCH
21, 47, 41
OKLCH
0.32, 0.12, 34
XYZ
5, 3, 0
LUV
21, 57, 16
HWB
10, 0%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.