Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
622000
RGB
98, 32, 0
HSL
20, 100%, 19%
HSB
20, 100%, 38%
CMYK
0, 67, 100, 62
LAB
23, 29, 34
LCH
23, 45, 49
OKLCH
0.34, 0.10, 42
XYZ
6, 4, 0
LUV
23, 49, 19
HWB
20, 0%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.