Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
627695
RGB
98, 118, 149
HSL
216, 21%, 48%
HSB
216, 34%, 58%
CMYK
34, 21, 0, 42
LAB
49, -2, -19
LCH
49, 20, 265
OKLCH
0.56, 0.05, 259
XYZ
17, 18, 31
LUV
49, -11, -28
HWB
216, 38%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.