Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62788F
RGB
98, 120, 143
HSL
211, 19%, 47%
HSB
211, 31%, 56%
CMYK
31, 16, 0, 44
LAB
49, -4, -15
LCH
49, 16, 255
OKLCH
0.56, 0.04, 250
XYZ
17, 18, 29
LUV
49, -12, -21
HWB
211, 38%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.