Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
627892
RGB
98, 120, 146
HSL
213, 20%, 48%
HSB
213, 33%, 57%
CMYK
33, 18, 0, 43
LAB
49, -3, -17
LCH
49, 17, 259
OKLCH
0.56, 0.05, 253
XYZ
17, 18, 30
LUV
49, -12, -24
HWB
213, 38%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.