Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
627CA4
RGB
98, 124, 164
HSL
216, 27%, 51%
HSB
216, 40%, 64%
CMYK
40, 24, 0, 36
LAB
51, -2, -25
LCH
51, 25, 266
OKLCH
0.58, 0.07, 259
XYZ
19, 20, 38
LUV
51, -14, -36
HWB
216, 38%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.